Ultimate Student Athlete inspires and transforms young student-athletes in Los Angeles through mentorship, physical fitness, spiritual guidance, and academic support. They offer fitness, tutorial support, and academic assistance to students. The goal of the program is to help students successfully matriculate through elementary school and on to receive their college degree.
Identity Design
Graphic Design
There is something powerful about a pennant. It is a symbol that has been used in athletic and academic institutions for over a century. I wanted a pennant to be the primary symbol for Ultimate Student Athlete.
The pennant is pushing forward – continuing on the path to progress. It is never stopping, never settling, and continuously moving forward. It is the ultimate representation of the journey and passion of the young athletes.
I chose to balance the athletic-driven mark with a more academic and collegiate wordmark. I wanted it to represent the stability and structure needed for athletes to reach their long-term goals.
Colors
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Subbrands
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