Adam Trybuła

Ultimate Student Athlete

A Brand For Young Athletes

— PROJECT NAME

Ultimate Student Athlete



— ROLE

Graphic Design

Identity Design


— DATE

2016



Ultimate Student Athlete inspires and transforms young student-athletes in Los Angeles through mentorship, physical fitness, spiritual guidance, and academic support. They offer fitness, tutorial support, and academic assistance to students. The goal of the program is to help students successfully matriculate through elementary school and on to receive their college degree.


Coach E and Yvette approached me to design a logo for their small, but growing, mentorship outfit. As a former athlete, who went to college to play football, I jumped at this opportunity.


GOALS:

Create a brand that young adults can be drawn to

Design a system that can expand to multiple programs

Balance athletics and academics


The Logo

There is something powerful about a pennant. It is a symbol that has been used in athletic and academic institutions for over a century. I wanted a pennant to be the primary symbol for Ultimate Student Athlete.


The pennant is pushing forward – continuing on the path to progress. It is never stopping, never settling, and continuously moving forward. It is the ultimate representation of the journey and passion of the young athletes.


I chose to balance the athletic driven mark with a more academic and collegiate wordmark. I wanted it to represent the stability and structure needed for athletes to reach their long-term goals.

Colors

The colors for Ultimate Student Athlete are meant to stand out. They are bright, vibrant, and continuously demanding attention. They represent the0 energy of young passionate athletes everywhere.

Subbrands

Ultimate Student Athlete includes multiple programs and initiatives. The goal was to allow each additional logo to tell its own story.

“We see the greatness in each and every one of our youth. We ask that each focus on the process, because they can never get it wrong, and the process is never over.”


Erich C. & Yvette C. Nall