Integrated Commercial Planning
2017
Kellogg’s go-to-market framework evolved to introduce a deeper understanding of consumer behavior. The Integrated Commercial Planning model was designed to help the global brand marketing organization improve their brand building investment. We needed to create a brand that would spark new ways of thinking and approaching business challenges.
GOALS:
— Design for a global audience/ global exposure & usage
— Design for adoption by any other marketing-related training or initiatives
— Design a style guide that works across a variety of modes: learning materials, communication formats, presentations, visuals, etc.
Learning Solutions Team
2016
Learning Solutions at Kellogg’s is a global team creating work that is a blend of innovation and strategy. With passion, they work to produce quality that enriches human performance of Kellogg’s and its employees. The combination of instructional designers, graphic designers, and instructional developers endeavor toward work that increases human performance, drives action, generates results, and makes for change.
Goals:
1. Create a recognizable mark that stands out in the crowded Kellogg organization
2. Include human elements that references the learners they support
Getting More with SPARC
2015
Getting more with SPARC is a one day training course that teaches sales people the skills needed to engage with store managers, overcome their objections, and win in store. The classroom experience includes presentation decks, activity documents, posters, and one-pagers. We wanted SPARC to stand out and not feel like corporate training. We chose a bright and vibrant color palette that brought energy to all the deliverables.
Goals:
1. Create a recognizable mark that stands out in the crowded Kellogg organization
2. Create a brand that can scale to numerous assets and needs
Revenue Growth Management
2016
Revenue Growth Management influences the business decision-making process with data-based recommendations to ensure Kellogg's products are available in shopping environments with the right price, promotion, and pack to profitably entice shoppers to buy.
GOALS:
— Represent the 5 pillars and 3 key enablers of RGM
— Symbolize RGM's effect on top and bottom line growth
— Connect to Kellogg's core products and customers
