Integrated Commercial Planning
Kellogg’s go-to-market framework evolved to introduce a deeper understanding of consumer behavior. The Integrated Commercial Planning model was designed to help the global brand marketing organization improve their brand building investment. We needed to create a brand that would spark new ways of thinking and approaching business challenges.
Learning Solutions Team
Learning Solutions at Kellogg’s is a global team creating work that is a blend of innovation and strategy. With passion, they work to produce quality that enriches human performance of Kellogg’s and its employees. The combination of instructional designers, graphic designers, and instructional developers endeavor toward work that increases human performance, drives action, generates results, and makes for change.
1. Create a recognizable mark that stands out in the crowded Kellogg organization
2. Include human elements that references the learners they support
Revenue Growth Management
Revenue Growth Management influences the business decision-making process with data-based recommendations to ensure Kellogg's products are available in shopping environments with the right price, promotion, and pack to profitably entice shoppers to buy.